YOUR BUSINESS THROUGH RACING
Looking to get
maximum value out of your marketing budget?
Marketing your company through racing stretches your advertising dollar
to reach millions of customers (race fans) through an exciting sport they enjoy.
Attract new customers by being seen amidst their favorite sport.
marketing increases consumer awareness and brand name familiarity through a wide
spectrum of media coverage
- In addition to
the events themselves, major race series offer expanded marketing opportunities
through television, event coverage in magazines/print media, manufacturer marketing
programs, Internet, radio, appearances and promotions.
marketing strengthens product identity
- Associate your
business with winning, speed, performance, strength, and excitement.
marketing influences brand choice
- Creating more
impressions creates familiarity. Consumers prefer a familiar name when making
- Your company name
can be anywhere - driver/team uniforms, hero cards, even the big rig hauling the
cars around the country.
marketing enhances corporate image
- Be viewed by consumers
and competitors as a successful company who sponsors a racecar (team). In reality,
it is a savvy advertising move that maximizes your advertising dollar.
marketing can create stimulating trade show promotions
- Steal the show
with a race theme. Put your company in the winner's circle amidst winning visuals
of checkered flags and hospitality areas.
- Race cars/drivers
can be used as schedules allow.
can entertain key customers and reward employees
- Thank the people
important to your business with passes to a weekend of trackside hospitality,
parade laps, and racing excitement.
your name front and center where the action is, and your consumers will associate
your business with the passion and loyalty they feel for Motorsports. For more