Looking to get maximum value out of your marketing budget?
Marketing your company through racing stretches your advertising dollar to reach millions of customers (race fans) through an exciting sport they enjoy. Attract new customers by being seen amidst their favorite sport.


  • Motorsports marketing increases consumer awareness and brand name familiarity through a wide spectrum of media coverage
    • In addition to the events themselves, major race series offer expanded marketing opportunities through television, event coverage in magazines/print media, manufacturer marketing programs, Internet, radio, appearances and promotions.
  • Motorsports marketing strengthens product identity
    • Associate your business with winning, speed, performance, strength, and excitement.
  • Motorsports marketing influences brand choice
    • Creating more impressions creates familiarity. Consumers prefer a familiar name when making choices.
    • Your company name can be anywhere - driver/team uniforms, hero cards, even the big rig hauling the cars around the country.
  • Motorsports marketing enhances corporate image
    • Be viewed by consumers and competitors as a successful company who sponsors a racecar (team). In reality, it is a savvy advertising move that maximizes your advertising dollar.
  • Motorsports marketing can create stimulating trade show promotions
    • Steal the show with a race theme. Put your company in the winner's circle amidst winning visuals of checkered flags and hospitality areas.
    • Race cars/drivers can be used as schedules allow.
  • Motorsports can entertain key customers and reward employees
    • Thank the people important to your business with passes to a weekend of trackside hospitality, parade laps, and racing excitement.

Put your name front and center where the action is, and your consumers will associate your business with the passion and loyalty they feel for Motorsports. For more information, contact
Laura Bonaccorsi